There is a certain variety of anti-cold calling charlatan that hedges their statements when they disparage cold calling. They’ll say that it is dead, that only a fool or a dinosaur would interrupt their dream client, and that no one answers the phone, that the medium no longer works (I know, this in the face of results that prove that they couldn’t be any more incorrect). But after making these statements, they say, “But of course, the phone still works sometimes, and you should make it part of your strategy.”  (I would rather they have the courage of their convictions and skin in the game by boldly proclaiming that businesses remove all phones from the sales force, allowing only LinkedIn and email for sales-related communications).The idea that one medium replaces another is to misunderstand communication mediums and evolution. Evolution works by transcending and including what came before, by adding some new novelty. But because the ethos in Silicon Valley is disruption, ideas here in the United States are framed as “destroying what came before to create something new,” i.e. “what is old must die.”Truth be told, things are mostly the same.People have been trading since they figured out how to have something worth trading. This was done in face-to-face exchanges, a choice that we still tend to prefer when something is important. As we developed the ability generate in excess of some commodity, markets and bazaars appeared, places where people could go to buy, sell, and trade. Some of these markets traveled from place to place, trading all along the way.Move forward in time, you add technology to buying and selling. You add newspapers, magazines, catalogues, and stores and shops. Markets and bazaars didn’t go away, they just found a permanent location. The ability to share what you have or what you need was printed so as to extend your reach. Still much was done face to face, even though catalogues allowed people to have goods shipped to their homes or businesses.Move forward to the telephone. With this invention, the barrier of space was eliminated. I can speak to you as if I am standing in the room with you, even if we are on opposite sides of the planet. It allows something close to face to face when that is difficult or expensive. It allowed people in commerce to do some of the work across long distances.Add television, which has shifted form and now appears on more and different size screens, but where advertisements still live. Add Radio, which now appears on more devices but is every bit as ubiquitous, even if what is broadcast has been democratized, with power shifting away from corporations.The internet is a marketplace. It’s also television, radio, movies, books, grocery store, homeware stores, sporting goods. It’s news, opinions, and art. It’s an evolution of what has already existed in a form that transcends and includes what came before but doesn’t replace them.  We added all of the things, impossible as it might seem, to the one device we treasure above all else . . . the phone.None of the ways we communicate have changed. The Pony Express turned into mail, turned into email. Amazon.com is the Montgomery Ward Catalog of 1895. You still need attention, regardless of where you go to get it. If you want to know what the phone is going to look like in the future, my guess is that face to face, the oldest of all the ways we buy and sell, will cause the phone to mean video and audio instead of just audio. In fact, I believe this is already true.Look back over the list of mediums and notice they are all still in existence. Then decide of all the mediums, which ones is still dominant for your business communications. read more

Continue Reading Previous Altium to showcase Designer 18 and PDN Analyzer at embedded worldNext Bridgetek: EVE graphics controllers with ASTC functionality Lynx Software Technologies and ETAS announced that, together with Robert Bosch GmbH, they are jointly working to provide the safe and secure hypervisor foundation for the ETAS RTA-VRTE platform software solution incorporating the AUTOSAR Adaptive Platform standard. RTA-VRTE supports the next generation of cross-domain and vehicle computer ECUs being introduced in upcoming vehicles. ETAS is offering an early access package for the RTA-VRTE platform including training and consulting to help users get started quickly.Lynx and ETAS first announced their collaboration in March 2017 at the Embedded World conference in Nuremberg. Under this developing partnership, ETAS has added the LynxSecure Separation Kernel Hypervisor to its automotive software stack, for significantly enhanced ECU and vehicle computer security and safe system separation for the next generation of domain controllers and vehicle computer ECUs.ETAS is supporting LynxSecure with a version of the RTA-BSW AUTOSAR solution, the RTA-VRTE AUTOSAR Adaptive Platform and the ESCRYPT embedded security solution to run within the lightweight isolated virtual machine containers of LynxSecure. This combination forms a complete software platform, available from ETAS, designed to address real time automotive use-cases which demand the highest level of safety and security.The LynxSecure Separation Kernel allows powerful multi-core microprocessor-based hardware to be partitioned and isolated into different virtual machines allowing software applications to co-exist while providing freedom from interference. The LynxSecure Separation Kernel technology also offers the LynxSecure Application virtual machine containers. These bare-metal virtual machines are highly efficient allowing application code to run directly on the microprocessor without the need for a guest operating system. Share this:TwitterFacebookLinkedInMoreRedditTumblrPinterestWhatsAppSkypePocketTelegram Tags: Tools & Software read more

Facebook Advertisement Login/Register With: Advertisement Neil Young is many things — a songwriter, poet, activist, pioneer of audio and clean energy technology — but above all, he is a musician’s musician.The legendary Winnipeg artist has spent more than half a century inspiring musicians globally while pushing his own musical boundaries, whether solo or in the form of Buffalo Springfield, Crosby, Stills & Nash and collaborations with his backing band, Crazy Horse. From his infamously intense performance inThe Last Waltz to his nearly five-decade-old song recently setting the scene for HBO’s biggest new hit, Young’s voice has stood the test of time (and technology).In honour of his Canadian Songwriters Hall of Fame induction this week, we’ve asked artists how Young has influenced their careers. Musicians from Cadence Weapon, the Barr Brothers, Jenn Grant, Alan Doyle and more picked a song of Young’s that has affected them the most — personally, professionally, but most often, both. Scroll down for picks taken from Young’s magnum opus, Harvest, to the more overtly political like Living With War — and a lot in between.All answers have been edited for clarity.Artist: Jolie HollandNeil Young song: “Don’t Cry No Tears;” “Revolution Blues;” “Welfare Mothers Make Better Lovers”“Neil’s work is really everything to me. I couldn’t name a single song. It’s his entire ethos that inspires me. He doesn’t shy away from the beauty or the brutality, but he’s never gratuitous. ‘Don’t Cry No Tears.’ ‘Revolution Blues.’ ‘Welfare Mothers Make Better Lovers.’ Among the big songwriters, he’s the lord of uncomfortable honesty. In that sense, he stands alongside Daniel Johnston. Neil’s always a model of aiming to the heart of the matter, but he never loses step with the muse. If she needs him to veer off in some crazy course, he’s right there with her. In that sense, Neil is among the most faithful of songwriters. You can feel it in all his work, his most transcendent songs as well as his most embarrassing ones. He knows meaning, but the music sends us right through the end of meaning, because Neil is that trusting, that available, to the muse.”.Artist: Brad Barr (the Barr Brothers)Neil Young song: “Don’t Let it Bring You Down”“The first time I heard this song, it reminded me of the way low-flying cumulus clouds break up the sunlight on bright days; thick shadows between moments of strong light. Even someone who knows little about music theory knows that most musical compositions are either in a major key or a minor key. In a nutshell: happy or sad. Classical composers often move freely between the two, but it’s rarely heard in classic rock, country, pop, etc. Neil does it on this song.READ MORE LEAVE A REPLY Cancel replyLog in to leave a comment RICH FURY/AP Advertisement Twitter read more