said women’s money is the best earned, so the women’s clothing industry contains a huge business opportunities and broad market space profits, attracting many investors to join. But for the novice to investment, how to successfully operate a women’s clothing store, which is very important to master the skills, which of course includes location, let’s take a look at the clothing store location what precautions?
female store location method:
how to get into the store traffic location advantages, and the actual sales volume is large, this is a key location problem. To this end, we must always pay attention to the urban construction of the local urban dynamics, the study of the city’s urban development direction and consumer trends, research in the main consumption period, the flow of people and the size of the main street.
women’s store location skills: stop convenient
a city will be divided into several shopping districts, and the existence of the city center and sub center. In the actual operation, we will face the location of the main road, the main road junction site selection, sub road location, community location, urban and rural areas, such as the location of the site selection. Office workers living in the center of the city, a considerable proportion of the consumer groups, and most of the morning rush to work, work in the afternoon on the back of ample time. Data estimates, within eight hours of the day after 2~3 hours of work, the main street shops along the street there will be a clear stable consumption hump. Therefore, the main road (intersection) site should be combined with the above situation, select the side of the radiation center near the city center (intersection to consider the direction of the two plus), which is conducive to customer stop.
women’s store location two: grasping big pinch small
to the intersection of the main road, in order to build the image of the store will be the standard shop signs do better, the image and the chain of high degree of unity. If possible, the main body of the whole building and the color of the curtains fitted into the enterprise VI system in line with the color of the other, far more harmonious and beautiful, can enhance the visual impact. For rent prices lower back street (hutong), community, urban-rural and other location, to close to residential areas, medical institutions as the principle, the closer the better, especially local competitors nearby, who is close to a small step, it may open a big sale.
women’s store location skills three: MO forget shop
set up shop in large shopping malls, supermarkets, although the rent is not cheap, but with the mall (supermarket) share the huge passenger flow, combined with the sales situation, conform to the mall (supermarket) promotional activities, should be timely adjustment of product structure season, will also become a new profit contribution to the company’s stores.
in addition, in the site selection process, but also on the surrounding (business district) population density, occupation structure, >