Objective:
waves
port embarrassed released on the first day at the box office to break two hundred million, a total of 12 to break the record! Hong Kong will embarrassed IP marketing, community marketing, creative marketing, nostalgia, conference marketing occasion and Social, the most popular technique is a times, this is the most critical factor in Hong Kong Premiere embarrassed breaking two hundred million
!
port embarrassed released on the first day at the box office to break two hundred million, a total of 12
to break the record!
in addition to the film itself and the quality of light distribution channels, Hong Kong embarrassed marketing is called God level. IP marketing, marketing, community marketing, creative nostalgia, conference marketing occasion and Social, Hong Kong basically embarrassed the hottest style with a times, the most critical is that every kind of technique is quick, especially in the conference, is a classic case of marketing.
careful inventory of its marketing of the road, you will find that the Hong Kong team will be embarrassed marketing as a "product" to do, there are new surprises in the user experience (for example, you will never want to attend a film conference, will become a fashion show).
IP: create your own marketing [series]
X embarrassed
IP (intellectualproperty) is a hot word in the past two years, an idea, fiction, cartoon image can become IP. Xu Zheng IP is created by its own "X series of embarrassed".
Xu Zheng for his "X IP" embarrassed "series three" standard: look, laugh out loud, thumbs up.
"
" you see ", we hope to have more family portrait types, the audience can see. ‘laugh’, we want to bring joy to the audience, bring laughter, bring positive energy, we hope to leave the cinema to be able to leave a good memory. ‘thumb’, I personally care about the audience’s reputation. We hope to get everyone’s praise."
news, "India" has also been embarrassed record ready to shoot.
[nostalgia marketing: a large number of Hongkong classic elements]
"Hong Kong" embarrassed to join Hongkong a large number of classic elements in the film, and the film classic Cantonese songs, ha Hong Kong wave, detonated youth nostalgia.
When Alan Tam
"who can change", Danny Chan’s "love you", Leslie Cheung’s "ghost story", the film "97 young invincible" the song sounded when appropriate, I believe a lot of good memories after 80 after 70 once youth will be raging hit. The music not only represents a generation of youth, it is a symbol of the glorious history of Hongkong music.
>