Of other press outlets, The New York Times was the second-highest source, chosen by 22% of responders. Other notable outlets on the list include New York Magazine (7.3%), The New Yorker (6.1%), Time Out New York (5.9%), The Daily News (3%), The Wall Street Journal (2.9%) and The New York Post (2.8%). Broadway.com was the clear frontrunner of online resources, receiving double the responses of any other website. In other interesting stats, the average age of Broadway theatergoers is 42.5, 68% of audiences are female, and 41% of theatergoers bought their tickets online. So click here, and we’ll see you at the theater! You still like us, you really like us! For the fourth year in a row, Broadway.com is the number one source for theater fans to find out information about Broadway, according to an independent report by The Broadway League that analyzes the habits of theatergoers. Broadway.com outranks other sources such as word of mouth from friends and family, television, The New York Times and every other theater-related website. View Comments Every year, the League surveys theatergoers to create an extensive report titled The Demographics of the Broadway Audience. In the just-released 2012-2013 report, when asked the question “Where do you look for theater information?” 31.4% of responders (out of 5,761 completed questionnaires) chose Broadway.com. “Personal recommendation” was the second most chosen answer, earning 26.9% of the responses. read more