zoomImage Courtesy: Maersk Danish shipping major A.P. Moller – Maersk has decided to join its counterparts CMA CGM and the Mediterranean Shipping Company (MSC) as a key shareholder and customer of Traxens, a provider of container tracking solutions.As informed, Maersk will invest capital in Traxens and have similar shareholder rights as CMA CGM and MSC in the company.Maersk will also order up to 50,000 Traxens devices, a similar order to those placed earlier by CMA CGM and MSC.Founded in 2012, Traxens has been developing solutions for the cargo logistics arena and has created a container monitoring and coordination solution. CMA CGM first invested in the startup in 2012 and was later joined by MSC in 2016.With the new investment, Traxens said it can now focus on strengthening its solution and drive interoperability based on non-proprietary technologies and open standards. The development of Traxens as an open industry solution is expected to benefit the strategic ambition of digitizing the container shipping industry, the company explained.“Having three of the world’s largest shipping companies now supporting us, this will help accelerate our international development and contribute to our solution becoming a global market standard for the entire supply chain,” Jacques Delort, General Manager of Traxens, commented.“Creating visibility into the condition and location of containerized cargo is bringing Maersk’s strategy to offer digital end-to-end solutions to life. Having pioneered IoT-technology in our reefer fleet, we are excited to join Traxens and collaborate on the huge potential within connected containers. With this investment we look forward to working with key industry players to advance a … solution within connected products and technologies for high value cargo,” Ingrid Uppelschoten Snelderwaard, Vice President, Head of Equipment at Maersk, said.Now counting among shareholders three of the world’s leading shipping lines, operating nearly half the global container fleet, Traxens offers the logistics ecosystem an interoperable smart container solution.The solution addresses key challenges in the shipping industry faced by both vessel and cargo owners. With the combination of telematics and smart data processing, vessel owners can control costs and develop more agile business problem solving, while cargo owners can easily keep track of their containers, bringing improved business processes and decision-making capabilities.